by Owen W. Linzmayer
January 2004, 344 pp.
Apple Confidential examines the tumultuous history of America's best-known Silicon Valley start-up—from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, and including Apple's recent move into the music business. Linzmayer digs into forgotten archives and interviews the key players to give readers the real story of Apple Computer, Inc. This updated and expanded edition includes tons of new photos, timelines, and charts, as well as coverage of new lawsuit battles, updates on former Apple executives, and new chapters on Steve Wozniak and Pixar.
About the Author
Owen W. Linzmayer is a San Francisco-based freelance writer who has been covering Apple since 1980. He has written four other Macintosh books including The Mac Bathroom Reader (Sybex). Owen's website is available here.
Table of Contents
Chapter 1: The Genesis of Apple
"Required reading" according to The National
"Delightful and engaging... The whole blooming history is documented in this book, which contains a detailed description of everything one always wanted to know about Apple."
"Using interviews, original source material and extensive research, author Owen W. Linzmayer has created an enthralling read."
"This tell-all style book is part Apple history lesson, part Hollywood-tell-all, and I'm fairly certain everything is true. If you've ever been curious about corporate culture, this is a great behind the scenes look at one of the most culturally rebellious companies in computing history."
"All in all, Apple Confidential 2.0 is an outstanding book for Macophiles and non-Macophiles alike. It is a joy to read and we highly recommend it."
"...an amazing story of astounding deals, fiascoes, near extinction, and how Apple has managed to survive - and prosper. Don't miss it."
"Owen Linzmayer has packed an amazing amount of information into this book. You won't be disappointed."
"A very good read, you'll find yourself totally engrossed. If you didn't buy Mr. Linzmayer's first book, take the time to get the second. Apple Confidential 2.0 will make a great addition to your home library - a must-have for Apple lovers."
"This book shows all sides of the picture, with true objectivity, highlighting the successes and duds, the winners and losers, and all the many stops along the long strange trip of one company that has indeed changed the world." --Technology & Society (Read article)
"[Apple Confidential 2.0 is] a present you will want for yourself, and anyone else you know who wants the inside story of one of America's most innovative and successful businesses."
And check out these audio and video interviews featuring Owen Linzmayer on Apple:
MacWorld Podcast #33: Apple's 30th Anniversary:
Video: What was Apple's Worst Product?
MacVoices #646: Owen Linzmayer Looks at Thirty "Apple Confidential" Years: