Friends with Benefits -- Table of Contents

NO STARCH PRESS
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Foreword by Shel Israel
Acknowledgments
Introduction: A Window into the World of Social Media Marketing
Chapter 1: What is Social Media?
Chapter 2: Get Social Media Ready
Chapter 3: Flagging a Ride: Finding the Right Bloggers and Communities
Chapter 4: Netiquette: Miss Manners for the Web
Chapter 5: Stick Out Your Thumb: Devising Your Pitch
Chapter 6: Measuring Success: How to Monitor the Web
Chapter 7: Is Social Media Marketing Risky Business?
Chapter 8: Damage Control in the Digital Age
Chapter 9: Does MySpace Still Matter?
Chapter 10: Understanding Facebook
Chapter 11: Video Marketing with YouTube and Other Video Sharing Sites
Chapter 12: The Twitter Revolution
Chapter 13: The Power of Crowds: Understanding and Participating in Online Communities
Afterword
Recommended Reading
Index

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