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| "This tell-all style book is part Apple history lesson, part
Hollywood-tell-all, and I'm fairly certain everything is true. If you've
ever been curious about corporate culture, this is a great behind the
scenes look at one of the most culturally rebellious companies in computing
history." --Jake Ludington's Digital Lifestyle newsletter |
| "I really like that the author has interviewed everyone and references his
information, so you know it is objective. I don't like sugar coated puff
pieces about companies (even Apple). He also includes timelines and photos
galore to add to the experience." --Whittier Area Macintosh User Group (Read Article) |
| "If you're a member of the Mac faithful or just moderately interested in
the company, you simply must buy this book" --macdevcenter.com (Read Article) |
| "the book is a must-read and I regard it as one of the few pieces of
classic Apple books." --MacDesktop.com (Read Article) |
| "Bottom line, if you consider yourself a true Mac believer, aficionado,
knowledgeable insider, whatever, this book has to be on your shelf."
--SCUM (San Carlans Using Macintosh) |
| "If you have that emotional tug for everything Apple, this is a must read!"
--afilemakeraffliction.com (Read Article) |
| "All in all, Apple Confidential 2.0 is an outstanding book for Macophiles
and non-Macophiles alike. It is a joy to read and we highly recommend it."
--Macs Only! (Read Article) |
| "Linzmayer weaves the development of Apple from vision to modern day in an
entertaining way, with plenty of photos, interviews, highlights of the
leaders and designers of the company, with plenty of historical tidbits."
--HostingResolve.com (Read Article) |
| "an amazing story of astounding deals, fiascoes, near extinction, and how
Apple has managed to survive - and prosper. Don't miss it."
--Book News, Australia |
| "This cleverly written, well laid-out history of Apple Computer contains
plenty of nuggets that all Apple aficionados will appreciate."
--Tidbits (Read Article) |
| "Apple Confidential 2.0 will be an interesting and enjoyable read for
anyone even casually interested in the Apple Computer saga. It is also a
useful reference work (plus conversation piece/argument settler - starter)
for Apple kibitzers, commentators and historians, professional or armchair.
Owen Linzmayer has packed an amazing amount of information into this book,
and at $19.95, it's a bona fide bargain. You won't be disappointed."
--Applelinks (Read Article) |
| "Apple Confidential 2.0 will make a great addition to your home library - a
must-have for Apple lovers. Highly Recommended. My Mac Rating: 5 out of 5."
--MyMac.com (Read Article) |
| "This book held my attention enough that I read it, in it's entirety, in a
night. Linzmayer's entertaining and irreverent sense of humor makes it a
real treat for anybody even remotely interested in the Mac."
--macteens.com (Read Article) |
| "a frank and honest portrayal of the company and its cast of characters
over the past 3 decades."
--Technology & Society (Read Article) |
| "[a] book that every Apple enthusiast would enjoy reading"
--Vermont Macintosh User Group eNews |
| "For the geekiest among us, who worship at The Altar of Macintosh (and who
among us has not prayed to their computer at least once?), this could be
our Bible...On a scale of 1 to 5, with 5 being awesome, I give this book 2
million mooses."
--Alaskan Apple Users Group (Read Article) |
| "This book is for anyone, not just the Apple fans and people interested in
computer history. It's an excellent read and gives you the information you
need to know about. Over 300 pages of ground-breaking Apple history right
from 1976 to 2004."
--MacShrine.com (Read Article) |
| "[Apple Confidential 2.0 is] a present you will want for yourself, and
anyone else you know who wants the inside story of one of America's most
innovative and successful businesses."
--Metromac (Read Article) |
| "Apple Confidential 2.0 is packed with information that will captivate
anyone even slightly interested in the history of Apple Computer."
--Christian Macintosh Users Group website (Read Article) |
| "Linzmayer has focused superbly on all the major events in Apple's history,
and it's hard to try and think of anything that he has left out...this is a
'must have' purchase for the obsessive Apple fan in all of us and I would
recommend it to all Mac enthusiasts."
--MacGuide New Zealand (Read Article) |
| "...didn't put it down until I finished it. Really!"
--MacCompanion (Read Article) |
| "Apple Confidential 2.0 is by far one of the best books I have read on the subject."
--bityard (Read Article) |
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Copyright 2008 by No Starch Press